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- When purchasing a split/mini split air
conditioner, customers
- usually base their decisions on the
following criteria:
-
- 1. Quality- The length of the warranty is the
- most important factor for the customer.
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- 2. Price-A reasonable price is what the
- customer should look for.
-
- 3. Customer Service- This is who you speak
with
- when you call concerning a problem.
-
- 4. Credibility - A lot of times asking
friends,
- family members, and local technicians
- are a good way to know what to buy
-
- 5. Brand- Lets face it. A lot of us are
"Brand Buyers"
- and we enjoy using such and such brand,
- so we will only buy known brands. This is
good
- and bad. The customer must choose between
- mediocre but greatly powerful name
brands
- and customer oriented smaller brands.
-
- 6. Fashion- Customers have a fashion sense
- and customers purchase items to make
- their home look better and they can
appreciate a
- good looking split unit air conditioner.
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TOP SIX SPLIT AC BRANDS
1. Zaxon- They are customer centric and customer
service oriented. Excellent prices and very good quality combined with
excellent customer service.
2. Carrier- Excellent brand with long history,
international brand with laser like focus on excellent quality.
4. LG- This Korean brand is selling well sue to major
advertising expenditures but is caught up in too many line extensions.
They have an extensive after sales organization yet they come up short
in their customer service.
5. O-General- Major Brand in many countries. Weak
customer service. Good quality split air conditioners..
6. Toshiba- Excellent brand with excellent quality.
Its presence is international yet their market penetration is low. |
